To put GO! Kombucha’s ☆ ☆ win into perspective, of 12,366 products entered into Great Taste 2017 – acknowledged as the benchmark of food and drink industry awards – only 35% were accredited 1, 2 or 3 stars.
GO! Kombucha Red Pu-erh Fermented Raw Tea was one of 1176 products to win a 2-star Great Taste award while just 165 products achieved the highest 3-star rating, placing GO! Kombucha in the top 8 per cent of all fine food and drink products entered from around the world (3,171 products were awarded a 1-star accolade)!
2 stars rates our earthy Red Pu-erh as “outstanding”; one of only 11 soft drinks entered to achieve 2 or 3 stars from the award organisers the Guild of Fine Food, their judges describing it as “an exceptionally refreshing and lively kombucha, really complex fermented taste, clean, aromatic and lively,” and, “excellently produced with skill.”
from Great Taste’s web site:-
“Judged by over 500 of the most demanding palates belonging to food critics, chefs, cooks, restaurateurs and producers as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.
“As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
“Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else. Whether it’s gin, biscuits, sausages or coffee, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of an award.
“The panel of judges included: chef, food writer and author Gill Meller, MasterChef judge and restaurant critic Charles Campion, author and chef Zoe Adjonyoh, baker Tom Herbert and food writer and baking columnist Martha Collison, as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.
“In short, The Great Taste symbol is the consumer’s guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.”
display of recognition
The experts have spoken and, in a notable display of recognition for the burgeoning UK kombucha tea sector, Great Taste 2017 also awarded 1-star apiece to Equinox Kombucha and Love Kombucha for their delicious Raspberry & Vanilla and Lime & Ginger flavours respectively.
Now, the agonising begins over which GO! Kombucha tea to enter into Great Taste’s 2018 awards. Hmm, GO! Kombucha Darjeeling Black, anyone?