sharing the benefits of real kombucha tea

We’re passionate about kombucha and this is where we share ideas, news, tips, recipes and more. If you have any ideas for this section or would like to submit a guest blog, please get in touch!

GO Kombucha's changing looks

You’ve come a long way, baby! Praise you!

We look back to where it all began for GO! Kombucha, and the various name and branding changes our real and true Kombucha range underwent along the way ...
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dreaming of a debt-free kombucha business...

dreaming of a debt-free kombucha business…

That GO! Kombucha can stand tall today is a personal miracle, and great gift. I visualised and dreamt today’s reality into being most days these last ten years; in that context each bottle poured and every glass drunk today, surely, is heaven sent ...
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GO Kombucha - Avoid foods that put you at risk

‘ultra-processed’ food and the “kombucha industry” dilemma

Can the Kombucha sector shine a light on an industry that ‘kills’ food in pursuit of mass profits? ...
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why winning Great☆☆Taste means so much 2

It was with an overwhelming sense of relief that our return batch of 3000 bottles of Green Sencha and Red Pu erh rolled off the bottling line in mid-September, immediately selling to our loyal and patient online customers ...
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Lindo-Wing-at-St-Marys-hospital-awaiting-Royal-Baby-Photo-C-Getty-Images

why winning Great☆☆Taste means so much 1

For three months during 2016, GO! Kombucha ceased production and, to all intents and purposes, was no more after 12 years of pioneering and paving the way for kombucha tea to become mainstream in the UK ...
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GO Kombucha Great Taste 2 Stars

great taste 2017 ☆ ☆ number-crunching

GO! Kombucha Red Pu-erh is rated “outstanding” in the Great Taste awards 2017 - one of only 11 soft drinks entered to achieve at least 2 stars from the Guild of Fine Food ...
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GO! Kombucha Darjeeling Black Label Artwork

introducing GO! kombucha darjeeling black 250ml

Our search for a new GO! Kombucha flavour led us to Darjeeling, India . . ...
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go-kombucha-protect-your-skin

protect your skin’s ‘microbiome’ with raw foods

Skin should be kept mildly acidic to stay healthy and strong - 4.2-5.6 on the pH scale . . ...
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Kombucha and Kefir trump yogurt drinks in laboratory tests for BBC

kombucha and kefir trump yogurt drinks in BBC tests

Ten years ago the BBC cast a sceptical eye over the purported benefits of probiotics . . ...
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Go! Kombucha to make it through dry January

GO! kombucha to make it through dry january

Hot on the heels of Go Sober October, Dry January is a campaign run annually since 2012 by Alcohol Concern to encourage ...
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Kombucha Tea a Fine Balancing Act

the fine balancing act of kombucha tea-making

Producing GO! Kombucha tea on a mass scale can be fraught with potential hazards and learning curves, which years of learning and ...
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Enjoy Kombucha this Christmas

make GO! kombucha your tipple of choice this party season

Everyone enjoys a tipple at Christmas, so you might think now wouldn't be the time to consider cutting back on ...
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New study finds over 24,000 chemicals in plastic bottles

new study finds over 24,000 chemicals in plastic bottles

Recycling and environmental factors aside, drink manufacturers have long pushed plastic over glass. They have steadfastly maintained that the type ...
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Kombucha A Positive Use for Sugar

kombucha tea: a positive use for sugar

We're often asked how can Kombucha tea be healthy when sugar is listed as a main ingredient? Sugar is listed ...
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World Class Mixologist Kombucha Recipe

world class bartender creates GO! kombucha-inspired recipe

GO! Kombucha is used as the base for a signature cocktail at London’s famous Langham Hotel. ‘Kombucha & Sloe’ - combining ...
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Grab and Go Kombucha

grab-and-GO! kombucha

We've been producing authentic hand-crafted kombucha tea for a little over ten years. While GO! Kombucha has undergone several name changes in ...
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Kombucha Tea Beauty Inside and Out

kombucha tea – beauty on the inside and out!

In-the-know cosmetics giants have long used Kombucha in their skin renewal formulas. A 2012 L’Oreal Research & Innovation Study found that ...
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Featured Article

2003-7 – the Boathouse phase

19th November 2018 marks the final payment of our 10 year business loan, making GO! Kombucha debt free, self-owned and determined. We mark this momentous day with a look back to where it began, and the various name and branding changes our real and true Kombucha range underwent along the way…

It all started on a Boathouse moored by the Thames in Teddington, Middlesex. The branding for our first ever mass bottling run in 2003 – contracted out in the earliest days for brewing to kids’ soft drinks manufacturer Rocks Organic – conveyed our quirky homemade heritage; Boathouse Gourmet Kombucha.

We set a precedent using only green tea and adding flavourings, pioneering ginger ‘booch’ along with fruity blackcurrant and peach and elderflower (we seriously underestimated the public palate would embrace the naked booch taste!) But there was a snag: probiotics were an unknown quantity in 2003.

The science into gut health and the microbiome was still some years away, so we idled on health food store shelves around the country unnoticed and unloved…a costly first attempt that saddled our little business with upfront debt. We withdrew from retail and sold exclusively online for the next few years…

2007-10 – the Olde England phase

It was Hollywood actress/wild child Lindsay Lohan who propelled us forward. In January 2007 Lindsay was arrested when the electronic alcohol detector bracelet linked to the local LAPD – which she was obliged to wear at all times as a condition of her then bail – went off, and Lindsay was promptly arrested.

Protesting her innocence, it was discovered that Lindsay was not back on the bottle after all but hooked on an emerging new west coast A-lister celebrity health craze, Kombucha tea, which although containing trace levels of alcohol was still enough to be detected by her bracelet, setting it off.

Most of the weekly women’s gossip magazines in the UK covered the story that month – several on their front covers showing Lindsay clutching a bottle of @gtskombucha – prompting thousands to seek out this ‘miracle elixir’. Overnight our online sales went into overdrive, heralding our first major pay day.

Realising there was gold in them thar scobys after all and with some cash in our coffers, in April 2007 we found a vineyard in the heart of rural Sussex which had the capacity to not only enable us to brew large quantities of authentic Kombucha, but was equipped to bottle and distribute the end product for us too.

The flavours were trimmed to blackcurrant, peach and – sensing the demand for unflavoured booch – Original Sencha and rebranded with a quaint ‘olde England’ design by an art college friend. Gaia’s Organic Kombucha was picked up by distributors again in 2008, only this time we were on our way…

2010-13 – the stylish makeover phase

By 2010 business was starting to thrive, with interest from Scandinavian markets including Norway, Finland and Sweden. Three out of every four bottles sold were Original Sencha, so we dropped the fruit and became a 100% pure and authentic kombucha tea.

Cue a third, stylish brand makeover and a shortening of the name using Gaia’s Organic’s initials. In October 2010 the slicker, punchier GO! Kombucha was born, with a new label by a friend who designed layouts for Condé Naste and Cosmopolitan Magazine.

Red Pu-erh was introduced in May 2011, and by late 2012 GO! Kombucha was a health store bestseller throughout the UK.

2013- Quirky Retro forever!

GO Kombucha's quirky retro look
We love today’s quirky retro look!

In April 2013 we shook up our branding with our current ‘quirky retro’ look care of top London design studio Collectiva and launched two new teas in 250ml size bottles, China White and Yunnan Gold, to enter into the grab and go market.

With the successful 2017 launch of Darjeeling Black and the possibility of a sixth 250ml tea next year, the GO! Kombucha range continues to innovate and evolve to this day.

Only our small batch handcrafted process that honours the original Ancient Chinese brewing method remains unchanged after 15 long years – just as real and true Kombucha tea should be!